Manifesto

 

Our values ​​are to consume less, but better, repair or give rather than throw away, buy second hand rather than new, or buy new well produced goods. Buy from brands that help to preserve their environmental footprint and that aspire to quality rather than profitability, consume fairly, do not overconsume and above all do not waste.

These guidelines are the very principles of the Open End brand.

We are not looking for you to buy every product, nor are we trying to sell you something you already have. We seek to ensure that your purchase is conscious and motivated by the values ​​that resemble us.

When you buy from us, you help to promote the work at a fair price of a person who works with care in the manufacture of these clothes, and which are made in a process of revaluation of materials that are still usable. You help not to overproduce and respond to the law of incessant supply and demand, but to choose the second life. You are making a thoughtful choice of a piece that will stay in your wardrobe for years and that you will take care of.

We hope that circular fashion is the new tomorrow, that we are not dictated by trends and that we assume our tastes and our style for a long time. Because the trend of tomorrow is the one we already have. It is the clothing that we like without necessarily pleasing others, the one that we wear because it gives us well-being and self-esteem.

 

Let's be open-end-minded!

 

Morgane