Manifesto

At Open End, I advocate a fairer way of consuming:
consuming less but better, repairing rather than throwing away, choosing second-hand or well-made new items.

It was with these convictions that Open End was born.

I am not trying to sell you what you already have.
I want your desire to buy to be conscious and aligned with your values as well as mine.

When you choose Open End:

• You support the fair-priced craftsmanship of a designer.
• You promote the reuse of materials that are still usable.
• You help to avoid overproduction and resist disposable consumption.
• You choose a second life, a second chance.
• You choose a piece that will last and that you will love for a long time.

 

I hope that circular fashion will be the new tomorrow!

That we will not be dictated to by trends, but embrace our tastes and style for the long term. Because tomorrow's trend is the one we already have. It is the garment that we like without necessarily appealing to others, the one we wear because it makes us feel good and boosts our self-esteem.

 

Let's be open-end-minded!

 

Morgane